Cross-media promotions, marketing across channels, growing competition: The media landscape is becoming more colorful. Messenger services are becoming news channels, and consumers are increasingly taking part in the creation of content. However, digitalization is also providing media companies with the opportunity to ensure economic success with new forms of journalism, leaner company processes and innovative business models, especially in the digital arena.
Lufthansa Industry Solutions advises publishers, media companies, agencies, and TV and entertainment companies on the issues of innovation, processes and strategies. Its key competences include providing mobile solutions and big data analytics – so that media companies can also adapt their range of services to user behavior in real time and strengthen customer relationships.