Media

Cross-media promotions, marketing across channels, growing competition: The media landscape is becoming more colorful. Messenger services are becoming news channels, and consumers are increasingly taking part in the creation of content. However, digitalization is also providing media companies with the opportunity to ensure economic success with new forms of journalism, leaner company processes and innovative business models, especially in the digital arena.

Lufthansa Industry Solutions advises publishers, media companies, agencies, and TV and entertainment companies on the issues of innovation, processes and strategies. Its key competences include providing mobile solutions and big data analytics – so that media companies can also adapt their range of services to user behavior in real time and strengthen customer relationships.

Finding treasure in a sea of data: how publishing houses are using big data to retain readers

Publishers know what readers are interested in. If they harness the potential of big data by using new technologies, they will improve customer retention and increase revenues.
Big data in publishing houses

Mobile and connected: the work of the media consultant 2.0

Publishers can increase their advertising revenues by simplifying the work of the media consultant with digital solutions, and thus optimize their advertising business processes.
Find out more

“Cutting costs through more efficient processes”

Every day, Stephan Puls works with media companies to optimize their processes. In an interview, the process consultant talks about the opportunities in publishing.
Optimum processes at media companies

Secure networks with modern IT security

The number of targets for attacks by cybercriminals is increasing with the increasing interconnectedness being created by Industry 4.0 and IoT. For this reason, companies need to put their IT security to the test.
Continuously improving IT security

Digital Lab: a think tank for digital solutions

If companies want to tackle issues such as big data, artificial intelligence, the Internet of Things or mobile solutions head on, they need room to experiment – like in the Digital Lab.
More on room to experiment

Manage the roll-out of harmonized company processes worldwide

Companies looking to remain competitive need to advance their own internationalization. To do so, companies must standardize their processes and manage the roll-out of the new system.
International roll-out management

A digitalization strategy – in three steps

The strategy is the foundation for digitalization and shows companies the business models that could spell success for them in the future.
Develop a digitalization strategy

“Data are the raw material of the future”

Dr. Lars Schwabe, head of the Data Insight Lab, talks to us in an interview about how his team helps a company on its way to becoming a data-driven company 4.0.
The Data Insight Lab

EasyMain: application management made simple

Non-transparent, heterogeneous application landscapes cripple companies’ agility in the race to meet accelerating business demands. Companies require an integrative AMS approach.
Discover EasyMain

EAO: Make new business models a reality with agile IT

Companies need modern IT to master the digital transformation. Enterprise architecture optimization (EAO) helps them get there.
Modernizing corporate IT
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