Media

Cross-media promotions, marketing across channels, growing competition: The media landscape is becoming more colorful. Messenger services are becoming news channels, and consumers are increasingly taking part in the creation of content. However, digitalization is also providing media companies with the opportunity to ensure economic success with new forms of journalism, leaner company processes and innovative business models, especially in the digital arena.

Lufthansa Industry Solutions advises publishers, media companies, agencies, and TV and entertainment companies on the issues of innovation, processes and strategies. Its key competences include providing mobile solutions and big data analytics – so that media companies can also adapt their range of services to user behavior in real time and strengthen customer relationships.

Erfahren Sie mehr über Leserbindung mit Big-Data-Technologien in Verlagen

Finding treasure in a sea of data: how publishing houses are using big data to retain readers

Publishers know what readers are interested in. If they harness the potential of big data by using new technologies, they will improve customer retention and increase revenues.
Big data in publishing houses

Mobile and connected: the work of the media consultant 2.0

Publishers can increase their advertising revenues by simplifying the work of the media consultant with digital solutions, and thus optimize their advertising business processes.
Find out more
Stephan Puls - Geschäftsfeldleiter Media bei LHIND

“Cutting costs through more efficient processes”

Every day, Stephan Puls works with media companies to optimize their processes. In an interview, the process consultant talks about the opportunities in publishing.
Optimum processes at media companies

Agile project management: reaching the goal faster and more efficiently

The best way for many companies to face up to the pressure to innovate being exerted by digitalization is to put their trust in agile project management when it comes to product development.
Utilizing agile project management
Erfahren Sie mehr über Konzeption und Implementierung professioneller CRM-Systeme

Improving customer relationships using the right CRM system

Professional CRM systems place the customer at the forefront of company processes and simplify the work done by sales and marketing.
Digitalizing sales structures
Erfahren Sie mehr über das Potenzial von Cloud Computing

Seize the potential of cloud computing and save money

Cloud computing is one of the most important basic technologies in the digital transformation. It promises a high degree of flexibility, easy scalability and lower costs.
More competitive thanks to cloud services
Erfahren Sie mehr darüber, wie die Blockchain Vertrauen digitalisiert

Blockchain makes trust digital

There are many possible uses for blockchain. Dr. Carsten Böhle explains why companies should now develop entirely new processes to seize the potential of this technology.
The potential of blockchain
Erfahren Sie mehr über Big Data und Künstliche Intelligenz

Increase customer loyalty and automate processes with big data

Big data and artificial intelligence are the key to using machine learning in invoice auditing and increasing customer loyalty through personalized offers.
Big data and machine learning
Erfahren Sie mehr über das optimale Management von Geschäftsmodellen und -prozessen mit SAP

Manage business models and processes optimally – with SAP

From SMEs to major corporations, businesses need agile systems and innovative technologies to rise to the challenge of the digital transformation. The solutions from SAP and its partner Lufthansa Industry Solutions can support them in identifying new business models and optimizing business processes.
More on SAP services and consulting
Erfahren Sie mehr über Künstliche Intelligenz in der Sprachverarbeitung

Language processing: applications

Artificial intelligence makes it possible to operate devices using voice commands. Computers that are capable of understanding written language have the potential to make work processes far more efficient.
Seize the potential of language processing
Load more

Cookies are used to optimize the website and services for you. By continuing to use the website, you agree to the use of cookies. You will find further information here.