Software-defined vehicles, connected cars, Mobility as a Service

Shaping Mobility Digitally

The car remains a central component of modern mobility. These days, competition in the automotive industry is about much more than the vehicles themselves. Digital platforms, apps, data ecosystems, and connected services are playing an increasingly important role. Automotive manufacturers are evolving into mobility service providers, new market entrants are establishing digital business models, and mobility is increasingly being offered as a connected service. Lufthansa Industry Solutions helps you shape your digital transformation and unlock new potential with data, software, and AI – from strategy to operations.

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Our Services for the Digitalization of the Mobility Sector:

Consulting and Strategy
Lay the foundation for new mobility offerings – with a clear strategy for digital transformation, robust roadmaps, and future-proof business models. We help you improve the customer experience while successfully embedding change across your organization.
Learn more about digital strategy consulting

Agile Product and Software Development 
Develop digital products faster while keeping your customers’ needs front and center. From mobility apps and platforms to custom software solutions, we bring ideas to life through iterative development focused on users’ needs.

Data Analytics, AI & Automation
Leverage data and artificial intelligence (AI) to automate processes, reduce downtime, and make informed decisions. Whether through predictive maintenance, intelligent process automation, or AI-powered customer service, you can increase efficiency across the entire mobility value chain.
Learn more about data and AI

Digital Platforms & Ecosystems
Connect vehicles, systems, and partners via AI-based data and analytics platforms. Deploy digital twins, IoT solutions, and scalable platform architectures to deliver new services faster and use data effectively.

Cloud & IT Modernization
Modernize your IT landscape and establish the technological foundation for scalable mobility services. Whether you’re migrating to the cloud, replacing legacy systems that have evolved over time, or ensuring high availability, we help you build a secure, future-ready, and sovereign IT architecture.

Cybersecurity & Compliance
Protect critical systems, vehicle data, and digital platforms against current threats. We also help you efficiently meet industry standards such as TISAX, as well as regulatory requirements under NIS2 and the EU AI Act. 
Learn more about IT security

  

 

Customer Success Stories

Learn how companies in the automotive industry have benefited from partnering with Lufthansa Industry Solutions:

New car, custom-tailored: Volkswagen improves its online car configurator

Erfahren Sie mehr über die LHIND Kundenreferenz Volkswagen: Optimierung Online Car Configurator

Volkswagen has improved its car configurator and integrated a dealer contact center. The goal: to inspire customers to buy a car by leveraging digital touchpoints.

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Mobility Means More Than Automotive

Today's mobility landscape is shaped by the interaction of many stakeholders. In addition to automotive manufacturers and suppliers, mobility platforms, fleet operators, transportation companies, and car-sharing providers also shape the market. At the same time, vehicles, infrastructure, digital services, and data platforms are increasingly converging. Accordingly, digitalization requirements vary widely.

The automotive industry is evolving from vehicle manufacturers to providers of digital mobility solutions. Software-defined vehicles (SDVs), connected car services, and data-driven business models create new opportunities to build long-term customer loyalty and generate additional revenue streams. At the same time, requirements for integrating software, data, and digital services are increasing across the entire value chain. Technologies for assisted and autonomous driving are also advancing the development of data-driven vehicle architectures and placing greater demands on software, sensor technology, and data processing.

We support automotive manufacturers and suppliers in building digital sales and service platforms, optimizing after-sales processes, and creating transparency in complex supply chains. This creates connected processes that increase efficiency, shorten innovation cycles, and enable new customer experiences.

Today, vehicle purchases usually begin digitally. Customers expect a seamless customer journey – from initial research and appointment scheduling to after-sales service. At the same time, car dealers are under pressure to make sales processes more efficient and to introduce new digital offerings.

With digital dealer platforms, modern service center solutions, and automated after-sales processes, you lay the foundation for a consistent customer experience. We also help companies manage their sales and service operations efficiently and continue to improve them with solutions for leasing, rental cars, and testing, inspection, and certification (TIC) processes.

New mobility offerings are changing the way people get around. Car sharing, ride pooling, and subscription models bring different transportation options together in flexible digital services, creating new ways to build customer loyalty.

We support providers of new mobility services in building scalable platforms, data-driven business models, and digital customer experiences. This enables you to flexibly expand mobility offerings, integrate new services, and provide the technological foundation for innovative concepts such as urban air mobility.

Rising operating costs, high utilization requirements, and increasing sustainability targets are increasing the pressure on fleet operators. To maintain cost-effectiveness, real-time data, intelligent analytics, and digital fleet management are becoming increasingly important.

Our telematics solutions, fleet management tools, and data-driven platforms give businesses a clear picture of their vehicles, driving behavior, and operating conditions. This helps you plan maintenance more effectively, reduce downtime, and manage fleets more efficiently.

Increasing fleet electrification also requires intelligent charging and energy management solutions to ensure availability and cost-effectiveness.

Passengers expect easy access to mobility, flexible fare models, and digital services throughout the entire journey. At the same time, transportation companies must operate their infrastructure cost-effectively and respond to increasing requirements for availability, safety, and service quality.

Whether it's e-ticketing, CRM solutions, AI applications, or digital platforms such as Patris, we help transportation companies improve passenger services and make their operational processes more efficient. In addition, modern communications networks and smart maintenance concepts provide the foundation for reliable and future-ready local public transportation.

Free download of our “AI in car dealerships” whitepaper

Find out which processes can be structured more efficiently with AI, how car dealerships can lay the groundwork for successful pilot projects, and how digitalization can deliver quantifiable added value in servicing activities.

Current Trends in the Mobility Sector

Software is becoming the key differentiator in the automotive industry. Over-the-air (OTA) updates, connected car services, and data-driven services expand the capabilities of modern vehicles well beyond the initial vehicle purchase. At the same time, requirements for software development, platform architectures, and the management of the entire vehicle lifecycle are increasing.

AI creates new opportunities to improve efficiency and drive innovation across the entire mobility value chain. From intelligent assistance systems and predictive maintenance to automated processes and personalized services, AI helps analyze large volumes of data, make informed decisions, and deploy resources more effectively.

Mobility is increasingly viewed as a connected ecosystem. Digital platforms connect vehicles, fleets, infrastructure, mobility service providers, and end customers, laying the foundation for integrated offerings – from car sharing and digital ticketing solutions to subscription models. Those who leverage data intelligently and overcome system boundaries can develop new business models, seamlessly integrate mobility services, and deliver lasting improvements to the customer experience.

Electric mobility is transforming vehicles, processes, and business models alike. As new vehicle concepts emerge, charging infrastructure, battery data management, and intelligent energy management are becoming increasingly important. Digital platforms help orchestrate charging processes efficiently and develop new services for electric mobility.

Global crises, volatile markets, and geopolitical changes make resilient supply chains a critical competitive factor. Companies need a clear picture of their suppliers, material flows, and inventory levels so they can identify risks early and respond quickly to changes. Digital platforms, real-time data, and intelligent analytics provide the foundation for resilient and efficient supply chains.

As vehicles, platforms, and mobility services become more connected, security and regulatory requirements are becoming more stringent. Topics such as TISAX, NIS2, the EU AI Act, and cloud sovereignty are becoming integral parts of modern IT strategies. At the same time, resilient IT architectures and technological independence are becoming increasingly important to protect systems and reliably meet regulatory requirements.

Our Products for the Mobility Sector

PATRIS

Erfahren Sie mehr über Patris - digitale Plattform für Mobilitätsdienstleistungen

The Patris software solution gives local transport companies an overall view of their customers, enables them to address them with a multimodal product range, and maps all processes in an audit-proof manner.

To PATRIS

 

Our Partners

TISAX label - trustworthy handling of data

Lufthansa Industry Solutions (LHIND) is audited in accordance with VDA-ISA 4.1.1 TISAX (Trusted Information Security Assessment Exchange). This label demonstrates the optimal implementation of information security in the company and the trustworthy handling of data. The Norderstedt, Oldenburg and Wolfsburg sites are audited, as projects for automotive industry clients are mainly implemented from there.

Frequently Asked Questions (FAQ):

Mobility as a Service (MaaS) refers to the digital integration of different modes of transportation into a seamless mobility offering. Digital platforms allow users to combine and access transportation options such as local public transportation, car sharing, ride pooling, and rental vehicles in one place.

A software-defined vehicle (SDV) is a vehicle whose functions are increasingly managed and updated by software. Over-the-air (OTA) updates, connected car services, and data-driven applications enable new digital products and services across the entire vehicle lifecycle.

Artificial intelligence (AI) helps companies analyze large volumes of data, automate processes, and make more informed decisions. Application areas range from predictive maintenance and intelligent forecasting to automated customer service.

Data platforms connect vehicles, fleets, infrastructure, and digital services. They provide the basis for new business models, integrated mobility offerings, and data-driven decisions across the entire value chain.

Digital platforms, real-time data, and intelligent analytics create supply chain transparency. This helps companies identify risks early, manage bottlenecks more effectively, and improve security of supply.

As vehicles, platforms, and mobility services become increasingly connected, the requirements for information security and regulatory compliance are rising. Regulatory requirements such as NIS2 or the EU AI Act are therefore becoming important components of modern IT strategies.

Key future topics include software-defined vehicles (SDVs), data platforms, artificial intelligence (AI), cybersecurity, electric mobility, digital mobility ecosystems, and new mobility models such as Mobility as a Service. These technologies provide the foundation for innovative business models and digital customer experiences.

Would you like to learn more about our solutions for the mobility sector?

Contact us now – we will be happy to help!

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