Customer-specific offers, streamlined processes and digital business models: Almost all companies in the publishing business have these goals in common. One deciding factor in reaching these goals is a balanced combination of efficient processes and adaptable software. If media companies utilize new technologies such as big data analytics, for example, and digitalize their working processes, they can act more quickly in the market and are better equipped to meet changing customer demands.
From advertising orders to delivery: The publishing information and sales application VI&VA® is a leading publishing solution for advertising, sales and brochure management. VI&VA® was developed by the Gutenberg Rechenzentrum with the involvement of Lufthansa Industry Solutions. This solution makes it easier to efficiently map publishing processes and unites all stages of the advertising, insert and sales process in one joint user interface.