Automotive

A wide range of new developments – from connected cars and digitalized manufacturing processes to electromobility – is expanding the traditional value chain in the automotive industry. Significant drivers of this development are the digital transformation and changing customer behavior, forcing carmakers to transform into mobility service providers and suppliers to evolve into systems providers.

Driven by price pressure, mobility, digital sales and technological advances, carmakers, original equipment manufacturers (OEM), suppliers and retailers can only survive if they promote innovative solutions and restructure their IT. Mobile vehicle services, secure communications with the back end of the automotive industry, cloud computing and big data analytics are becoming more and more important. Lufthansa Industry Solutions is helping the industry to face these challenges with its professional expertise in the fields of agile software development as well as program and project management, for example.

Promoting car sales using virtual reality (VR)

When it comes to making major financial investments like buying a car, many customers require assistance to make a decision. Virtual reality can help.
Potential applications of VR
Erfahren Sie mehr über die LHIND Kundenreferenz Volkswagen: Optimierung Online Car Configurator

New car, custom-tailored: Volkswagen improves its online car configurator

Volkswagen has improved its car configurator and integrated a dealer contact center. The goal: to inspire customers to buy a car by leveraging digital touchpoints.
To the case story
Erfahren Sie mehr über Connected-Car-Entwicklungsprojekte

Mobility of the future: Reporting connected car projects right

A major automotive group standardized and streamlined reporting for connected car development projects in order to launch services more quickly.
Reporting control function

Automotive: in the digital fast lane with the right technologies

The latest technological possibilities always form the foundation for all digitalization efforts in the automotive industry, regardless of whether those efforts concern smart factories or mobile online services. Lufthansa Industry Solutions supports companies in choosing the right technologies.
Choosing the right technologies

Connected cars: a business area with a future

Connected cars are providing the automotive industry with an opportunity to stand out from the competition and to develop long-term relationships with their customers by utilizing new digital services.
More on connected cars

Using agile methods to become more competitive

Agile methods help the automotive industry to avoid long development processes and reduce the time-to-market for new products.
Utilizing agile methods

From automation to the role of humans and data protection

Dr. Lars Schwabe and Joachim Wolf talk about the opportunities and risks of artificial intelligence.
To the interview

Agile project management: reaching the goal faster and more efficiently

The best way for many companies to face up to the pressure to innovate being exerted by digitalization is to put their trust in agile project management when it comes to product development.
Utilizing agile project management
Erfahren Sie mehr über Konzeption und Implementierung professioneller CRM-Systeme

Improving customer relationships using the right CRM system

Professional CRM systems place the customer at the forefront of company processes and simplify the work done by sales and marketing.
Digitalizing sales structures
Erfahren Sie mehr über das Potenzial von Cloud Computing

Seize the potential of cloud computing and save money

Cloud computing is one of the most important basic technologies in the digital transformation. It promises a high degree of flexibility, easy scalability and lower costs.
More competitive thanks to cloud services
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