Automotive

A wide range of new developments – from connected cars and digitalized manufacturing processes to electromobility – is expanding the traditional value chain in the automotive industry. Significant drivers of this development are the digital transformation and changing customer behavior, forcing carmakers to transform into mobility service providers and suppliers to evolve into systems providers.

Driven by price pressure, mobility, digital sales and technological advances, carmakers, original equipment manufacturers (OEM), suppliers and retailers can only survive if they promote innovative solutions and restructure their IT. Mobile vehicle services, secure communications with the back end of the automotive industry, cloud computing and big data analytics are becoming more and more important. Lufthansa Industry Solutions is helping the industry to face these challenges with its professional expertise in the fields of agile software development as well as program and project management, for example.

Blick von oben in Autotuerme innen

New car, custom-tailored: Volkswagen improves its online car configurator

Volkswagen has improved its car configurator and integrated a dealer contact center. The goal: to inspire customers to buy a car by leveraging digital touchpoints.
To the case story

Automotive: in the digital fast lane with the right technologies

The latest technological possibilities always form the foundation for all digitalization efforts in the automotive industry, regardless of whether those efforts concern smart factories or mobile online services. Lufthansa Industry Solutions supports companies in choosing the right technologies.
Choosing the right technologies
Autobahn von oben

Mobility of the future: Reporting connected car projects right

A major automotive group standardized and streamlined reporting for connected car development projects in order to launch services more quickly.
Reporting control function

Improving customer relationships using the right CRM system

Professional CRM systems place the customer at the forefront of company processes and simplify the work done by sales and marketing.
Digitalizing sales structures

Seize the potential of cloud computing and save money

Cloud computing is one of the most important basic technologies in the digital transformation. It promises a high degree of flexibility, easy scalability and lower costs.
More competitive thanks to cloud services

Blockchain makes trust digital

There are many possible uses for blockchain. Dr. Carsten Böhle explains why companies should now develop entirely new processes to seize the potential of this technology.
The potential of blockchain

Increase customer loyalty and automate processes with big data

Big data and artificial intelligence are the key to using machine learning in invoice auditing and increasing customer loyalty through personalized offers.
Big data and machine learning

Manage business models and processes optimally – with SAP

From SMEs to major corporations, businesses need agile systems and innovative technologies to rise to the challenge of the digital transformation. The solutions from SAP and its partner Lufthansa Industry Solutions can support them in identifying new business models and optimizing business processes.
More on SAP services and consulting

Language processing: applications

Artificial intelligence makes it possible to operate devices using voice commands. Computers that are capable of understanding written language have the potential to make work processes far more efficient.
Seize the potential of language processing

Secure networks with modern IT security

The number of targets for attacks by cybercriminals is increasing with the increasing interconnectedness being created by Industry 4.0 and IoT. For this reason, companies need to put their IT security to the test.
Continuously improving IT security
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