If companies want to tackle issues such as big data, artificial intelligence or the Internet of Things head on, they need room to experiment. Lufthansa Industry Solutions' Digital Lab is a place where new products and online services can be developed, tried out and tested in order to drive companies’ digitalization.
From predictive analytics to sensor solutions to new service apps: those who want their companies to be successful need to translate the new opportunities being afforded by digitalization into their own forward-looking business models – quickly. Because growing customer expectations are increasing the frequency with which new demands are being placed on products and services. But the evolutionary, disruptive development of their business models is often a huge challenge for companies throughout all sectors, as it ties up many resources in addition to those required for daily operations – regardless of whether the companies need to develop digitalization strategies or create use cases. Digital transformation requires companies to think laterally and take action in order to be able to view digital projects holistically and comprehensively.
Room to experiment on the business models of the future
This is why companies now require room to experiment on the business models of the future more than ever before. When software developers, IT experts, engineers and sales staff get together in one place, they create ideas, concepts and prototypes for new digital products and online services. This is why Lufthansa Industry Solutions created the Digital Lab.
The Digital Lab is the first port of call for interdisciplinary questions relating to digital transformation in companies, right up to a specific laboratory situation. It is the umbrella institution for the competence centers Data Insight Lab, Internet of Things Lab and Mobile Lab. There are also cloud and security experts on board. Depending on the plans, the experts, methods and services of each of the laboratories can be called in, meaning that the right know-how is on hand for every use case. This think tank provides the creative framework for filtering out and testing the most promising of a range of different ideas from both inside and outside of the company. In addition to this, Lufthansa Industry Solutions is helping companies to set up their own think tanks and labs.