Making customer relationship management part of your strategy from the word go

CRM consulting: advice and implementation from a single source

Various communication channels – whether offline or online – pose a challenge for modern companies: Quickly responding to customers’ individual needs becomes more demanding and susceptible to mistakes with each new channel. The more precisely your company is familiar with its own customers, the better your products, services, and sales activities can be coordinated to their needs. Good customer relationship management and customer care are indispensable and are no longer possible without corresponding CRM systems.

We support companies of all sizes in selecting and introducing CRM solutions, no matter who the vendor, and in integrating them into the system landscape or extending existing CRM systems. In its CRM consulting, LHIND combines long-term experience with and operational knowledge of various CRM systems with strategic conceptual design and state-of-the-art AI-backed technologies. This means that we provide all of the elements of successful CRM consulting from a single source.

LHIND CRM consulting: the roadmap for your CRM project

LHIND has already been providing vendor-independent consulting and implementation services in the field of CRM for many years. Our consultants offer cross-system expertise and experience with the common, major on-premise and cloud CRM solutions (such as SAP, Salesforce or also MS Dynamics) as well as with smaller special solutions. This means that we always find the optimum system for you and your comprehensive customer relationship management.

From initial consulting to introduction and application management, LHIND is therefore your reliable partner in the field of CRM consulting.

We support you during the following steps on your path to bespoke and successful CRM:

We support you in all relevant steps throughout your CRM project.

To find the optimum solution for you, your company-specific demands on the CRM system are first determined, business processes and goals are analyzed, and challenges are identified in a requirements analysis. From this, we develop the framework conditions for CRM selection and implementation.

We operate independently of technology providers and therefore advise you neutrally and objectively. We identify and evaluate CRM solutions that are appropriate for you based on your requirements and criteria such as functionality, scalability, adaptability, and integration options. Taking economic efficiency into consideration, we subsequently suggest which are the best options for you.

We adapt the CRM system – no matter whether it is on-premise or cloud-based – to your company’s requirements and configure it accordingly. This includes, for instance, the definition of workflows, setting up required functions, the compilation of reports and clearly arranged dashboards as well as connection to your existing IT systems.

Are you already using a CRM system or have you organized your data storage in other systems? We transfer the existing customer data to the new CRM system – from data cleansing, data mapping, and conversion up to and including data integrity testing. Of course, each of our system introduction projects also includes comprehensive quality assurance.

We support you during the introduction of your new CRM system so that everything proceeds smoothly and the system achieves the highest possible level of acceptance amongst its future users. This includes workshops and training materials, conducting administrator and user training as well as extensive change management consulting.

On request, we also undertake continuous system maintenance and support, e.g., reliable application management as well as system and interface monitoring. If required, we can also subsequently further expand the functions, reports, and interfaces and take over these further developments.

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Valuable benefits of your CRM project

The integration of all customer-focused processes as well as the central administration and use of data throughout the company are prerequisites for targeted communication and interaction with customers. CRM systems network marketing, sales, commerce, and service and help companies to manage and optimize customer experiences along the entire value chain.

Direct benefits of CRM consulting by LHIND:
  • Optimum system: We will help you to find your optimum CRM system, because we operate independently of vendors and objectively. We focus on your company’s individual requirements and the consideration of economic efficiency.
  • Project success: You benefit from our years of practical experience and operational knowledge of various CRM solutions.
  • Perfect system integration: We offer the expert knowledge needed to optimally integrate your state-of-the-art CRM system into your IT landscape.

LHIND CRM consulting: our cross-sector expertise, your corporate success

As a professional IT consultancy and system integrator with years of experience, we offer our customers long-term expertise in the field of CRM consulting that extends beyond sector boundaries.

Our CRM customers are from numerous different industries. However, they all face one and the same challenge: undertaking optimum customer relationship management while optimizing their own IT along the entire value chain at the same time. The result should be reduced costs and a concurrent, long-term increase in revenue and efficiency.

Lufthansa Industry Solutions helps companies to digitalize and automate their business processes – from startups and medium-sized companies to corporations listed on the stock exchange.

CRM consulting: vendor independence while partnering with major system suppliers at the same time

Our CRM consulting is characterized by its vendor independence and our cooperation with all major system suppliers. This allows us to find the optimum CRM solution for and together with you.

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Vendor-independent consulting

We advise you irrespective of vendors and find the appropriate system for your requirements – from major suppliers to special solutions. Functions, scalability, adaptability, integration options, and cost effectiveness play a crucial role in our system recommendations.


Logo - Microsoft Gold Partner Collaboration and Content

We are a long-term Microsoft partner and are therefore certified for the diverse Microsoft technologies and processes. Our service portfolio encompasses the Azure-based products of cloud computing, AI & analytics, application management and DevOps as well as the CRM solution MS Dynamics 365 (sales, service, marketing).

Details of our MS Dynamics 365 consulting


As an implementation and process consultant, we have been implementing CRM projects for our customers on the Salesforce platform since 2016 and have the status of an official Salesforce partner.

Details of our Salesforce consulting


Logo - SAP Silver Partner

We have been an SAP partner since 1995, and our certified SAP specialists support SAP-based CRM projects as well as all other types and phases of SAP projects.

Details of our SAP CRM consulting

CRM consulting: our answers to your questions concerning CRM, etc.

CRM stands for customer relationship management. Accordingly, it is a software technology that manages, analyzes, and visualizes customer interactions and all data incurred in this connection over the entire customer life cycle.

  • Customer data management: Central storage and management of customer data, contact and purchase histories for quick and easy access to all relevant information
  • Contact management: Creation and management of contacts such as new leads or acquired customers including activity and history logs for a comprehensive overview of interactions
  • Sales management and forecasts: Management of the sales process. This includes the tracking of opportunities, planning of sales activities, offer preparation, sales contracts and sales forecasts
  • Marketing automation: Segmentation of target groups, preparation of email campaigns, recording of metrics (e.g., opening and click rates) for successful and time-saving marketing activities
  • Customer service and support: Management of customer support requests, assignment to the responsible employees, progress tracking in problem-solving
  • Reports, dashboards, and analyses: Preparation of reports and analyses concerning customer activities, sales successes, and marketing campaigns, evaluation of measures and performances, adaptation of future decisions (learnings)
  • Linking of relevant systems: Data from email programs, calendars, social media or e-commerce platforms can be merged in CRM for seamless processing, optimized work processes, and transparency

  1.  A CRM system saves time
    The customers’ data is stored and managed centrally, which enables quick and easy access to all relevant information such as contact and purchase histories.
  2. A CRM system reduces costs
    Employees can use their working time more efficiently, marketing and advertising can be addressed in a more targeted manner, resources can be used more specifically, the company can focus on meeting customers’ wishes – all of which reduces costs.
  3. Increased sales efficiency
    Central and traceable lead qualification, following up on sales opportunities, and tracing customer activities lead to increased sales effectiveness and improved sales growth.
  4. Increased profitability through customer loyalty
    A CRM system offers virtually every company the opportunity to improve its customer relationships and increase customer loyalty. Central access to customer data and interactions enables customer queries to be processed faster and problems to be solved more quickly. This leads to increased customer satisfaction.
  5. More effective marketing
    CRM enables targeted and personalized marketing communication with individual and relevant messages and therefore leads to higher response rates and improved customer retention.
  6. Data-backed decision-making
    Customer behavior, preferences, and purchase histories can be analyzed and provide valuable insights. This enables you to recognize trends and establish sales prognoses that serve as the basis for future decisions.

A CRM system is indispensable for a company as of a certain customer base size and complexity. The bigger the company and the customer base, the greater the cost saving that is usually achieved by automating laborious processes.

CRM and ERP (Enterprise Resource Planning, a software system that establishes a consistent database for automating all of the processes that take place in the company) both establish a consistent data basis and link the information that is collected for automating and organizing work procedures.

The difference between the two systems is their objective: While a CRM system strengthens interaction with customers and supports the front office, ERP controls and manages business processes across departments and therefore the back office. Whereas CRM therefore manages processes and interactions concerned with acquisition and customer support, an ERP system can be regarded as a full solution for managing, controlling, and analyzing business processes. Depending on the company’s structure and size, a combination of both systems is sensible.

Find out more about the LHIND’s digital solutions

Would you like to find out more about how we optimize your CRM processes with digital solutions? We will inform you about our solutions and services for diverse industries.

We are also happy to offer personalized consultations – simply get in touch with us.