Whether it’s ChatGPT, Bing Chat or Google Bard, generative AI and the new chatbots based on this technology are generating excitement and skepticism around the world in equal measure. The fact is, artificial intelligence has already firmly established itself in private and industrial contexts and in the service industry. It will play a central role in our world in the future, from quality assurance to optimizing production and maintenance processes, and from automated customer communications to producing content and computer code.
The IDG Applied AI study 2023 highlights where German companies see opportunities and risks in relation to generative AI – and the measures, budgetary resources and processes they have already put in place.
The IDG Applied AI study 2023 details how ready German (DACH) companies are for applied AI, the opportunities and risks of generative AI for specific industries, and which areas of industry and the services sector are already benefiting from the use of artificial intelligence.
IDG Applied AI study 2023 identifies high AI readiness
The IDG Applied AI study 2023 was conducted by CIO, CSO and COMPUTERWOCHE in cooperation with NICE, Lufthansa Industry Solutions and KI Reply. The results are clear: AI – and its creative form, generative AI – has long since become widespread in industry and the services sector. In terms of processes, at least half of the surveyed companies have already drawn up specific use cases with AI to automate their processes and integrated them in their day-to-day operations. The IDG Applied AI study 2023 shows that AI is hardly uncharted territory for most sectors and service providers. Instead, companies tend to see generative AI as a source of innovation with the potential to radically redefine and restructure processes and employee duties in the future.
Plans and budgets drawn up for generative AI
The DACH companies surveyed for the IDG Applied AI study 2023 appear to be more than ready for the use of generative AI: the majority have already set aside budgetary resources and made corresponding investments. In fact, more than a quarter of companies have already had a dedicated AI budget for over two years. In addition, the budgets assigned to generative AI are set to be stocked up considerably in the coming year. When it comes to the practical implementation of applied AI, the leading enthusiasts to date naturally include IT organizations, with 58% already relying on the technology to some degree. By contrast, it is primarily retail companies lagging behind in the rankings. One general takeaway is that larger companies have a slight head start on smaller businesses in relation to dedicated AI budgets.
- What fundamental position have German companies adopted on the topic of AI?
- What opportunities, potential and risks do the surveyed companies see in relation to the use of generative AI/applied AI?
- How widespread are generative AI/applied AI processes at present?
- In which areas have companies already implemented generative AI/applied AI?
- Which sectors are leading the way in adopting generative AI – and which are lagging behind?
- What budgetary resources have been set aside for the use of generative AI /applied AI?
