Goodbye print advertising, hello paid content: The media industry is changing rapidly—and with it, the demands placed on processes, systems, and business models. Declining print revenues, growing IT complexity, and mounting pressure to operate efficiently make new, integrated solutions essential. With VI&VA, the SAP-based publishing software, you can consolidate your applications on one central platform. As an S/4HANA-ready solution, VI&VA provides publishing companies with optimal long-term system support—without workarounds or complex system integrations. Build the foundation you need to actively shape the digital transformation of the media industry.
Central ERP platform for every area of a publishing company
VI&VA—the SAP-Based Publishing Solution for Integrated Processes
How Your Publishing Company Can Master Digital Transformation
Unlock Digital Revenue Streams Publishing companies need to implement new business models quickly. Seamlessly integrate subscriptions, paid content, and advertising into your system landscape and manage every channel centrally. |
Reduce IT Complexity Complex legacy system landscapes are difficult to manage and generate high costs. Consolidate your processes in a scalable ERP solution and create a single, consistent data foundation. |
Increase Efficiency Through Automation Manual processes and system discontinuities consume time and resources. Automate your operations and establish seamless workflows across the entire value chain. |
Prepare for the End of Maintenance for Existing Systems In just a few years, solutions that are not S/4HANA-ready will only remain viable through workarounds or complex system integrations once maintenance ends. Migrate your core processes now to a future-ready platform built for SAP S/4HANA. |
What Is VI&VA?
VI&VA, the publisher information and sales application („Verlags Informations- und Verkaufsanwendung“), is a proprietary SAP-based ERP solution for newspaper publishers that integrates all media company processes on one central platform. As an end-to-end publishing solution, it brings together reader market, advertising sales, and data management while supporting both print and digital business models.
- End-to-end platform: All publishing processes in one integrated system
- New revenue models: Support for subscriptions, paid content, and digital advertising
- More efficient processes: Automation and seamless workflows reduce manual effort
- Stronger customer loyalty: CRM and a self-service portal for direct relationships
- Future-ready technology: SAP S/4HANA as a scalable technology foundation
VI&VA Features
Reader Market
Subscription management (print, e-paper, and Plus subscriptions), shipping, delivery logistics and payroll, CRM, complaints, and paid content
Advertising Market
End-to-end advertising processes—from order entry and review to placement and cross-media marketing
Central Data Foundation
Unified management of customer, product, and process data for consistent information across all business areas
Self-Service Portal
An integrated self-service portal with single sign-on enables customers and partners to manage their data and subscriptions flexibly
Web-Based User Interfaces
With MediaHub, VI&VA uses modern SAP UI5 web interfaces for intuitive, role-based, device-independent access and flexible day-to-day work
Interface Integration
Connect and integrate existing systems through standardized web services; modernize gradually or fully replace legacy systems that are not S/4HANA-ready
Modular Architecture
Flexibly combine the system components you need to meet your specific requirements and business models
Multilingual Support
Support for multiple languages for use across international publishing organizations and markets
Lufthansa Industry Solutions combines deep industry knowledge with many years of project experience in publishing and extensive SAP expertise. This holistic perspective enables VI&VA to be implemented as a central platform precisely tailored to your business processes.
We provide consulting and implementation from a single source—from designing your SAP-based publishing solution and implementing it to running it in production. We support you throughout the rollout, integrate VI&VA into your existing system landscape, and equip your employees through targeted training—such as key-user training—to use it smoothly in day-to-day operations.
VI&VA by the Numbers
Used by 47 publishing companies
4,000 users
Over 30 years of proven use
Frequently Asked Questions (FAQ)
Publishing companies face the challenge of consolidating complex IT landscapes and implementing new digital revenue models. VI&VA brings processes together in one system and reduces complexity, enabling you to work more efficiently and respond faster to market changes.
Yes. VI&VA is fully S/4HANA-ready. This is particularly relevant for publishing companies still using solutions for which SAP maintenance is expected to end. VI&VA provides the foundation for a publishing platform that can operate reliably over the long term and enables you to prepare your system landscape for the future step by step.
VI&VA digitizes core processes such as subscription management, advertising management, CRM, and data management. The result is seamless, end-to-end workflows without system discontinuities.
Yes. You can connect existing systems through interfaces or replace them gradually with VI&VA. The platform supports both integration and the transformation of existing IT landscapes.
Yes. VI&VA seamlessly combines print and digital business in one system. Manage subscriptions, advertising, and digital products centrally on a single platform.
From consulting to implementation, you receive everything from a single source. Lufthansa Industry Solutions supports the implementation, integrates the platform into your system landscape, and trains your key users for productive use.
Yes. VI&VA supports the entire end-to-end process of a modern publishing company—from reader market to advertising sales, from print to digital, and from order placement to invoicing.
Yes. A shopping cart makes it possible to manage print and digital campaigns centrally within a single order. The customer receives one cross-media invoice.
VI&VA provides interfaces to common financial accounting systems. Revenue account determination, cost accounting object determination, and period-based revenue deferral are handled entirely within VI&VA.
Yes. Individual modules can be used, such as reader market only or advertising-market operations only. The system is scalable.
Would You Like to Learn More About Our Solutions?
Contact us now—we’ll be happy to help!