Hamburg Süd implemented a new shipping ERP, enabling standardization of its offerings, consolidation of their processes and scaling with the market. As the key partner, Lufthansa Industry Solutions accompanied them throughout the whole life cycle of this business-critical application.
Hamburg Süd A/S & Co. KG, widely known as Hamburg Süd, is a tradition-rich container shipping company founded in 1871 in Hamburg. Today Hamburg Süd is a global container carrier and logistics provider and since 2017 is part of the Maersk group.
The maritime transport business is undergoing a massive upheaval: the days when a liner operator exclusively transported its own containers on its own ships are a thing of the past. In order to balance out fluctuating capacities and requests, mergers and partnerships increasingly supplement routes offered and additional transshipment options continuously expand the liner networks.
Today, an operator has to be flexible and quick in offering customers products tailored to their needs. This usually results in more complex business processes and a multitude of applications. Operational handling with automated and smart services for customers is becoming an increasing challenge. On top, digitalization is continuously disrupting business models of shipping companies.
Hamburg Süd launched an enterprise wide program called GLOBE to transform all its processes, IT landscape and organization to meet exactly those demands. GLOBE (Global Logistics Organization Business Environment) is a flexible and scalable carrier system that reflects the business strategy of Hamburg Süd and supports their customers’ journey end-to-end:
- Centralized, integrated and component-based IT system
- Strategic standardization of business and IT processes supporting all relevant business areas
- Business and organizational change driven by IT
Over 50 different applications were initially used by more than 6000 users in the individual regions, many having overlapping purposes and high maintenance. Hamburg Süd standardized the product range on a global scale and consolidated processes that had previously greatly varied from region to region.