VI&VA®

Customer-specific offers, streamlined processes and digital business models: Almost all companies in the publishing business have these goals in common. One deciding factor in reaching these goals is a balanced combination of efficient processes and adaptable software. If media companies utilize new technologies such as big data analytics, for example, and digitalize their working processes, they can act more quickly in the market and are better equipped to meet changing customer demands.

From advertising orders to delivery: The publishing information and sales application VI&VA® is a leading publishing solution for advertising, sales and brochure management. VI&VA® was developed by the Gutenberg Rechenzentrum with the involvement of Lufthansa Industry Solutions. This solution makes it easier to efficiently map publishing processes and unites all stages of the advertising, insert and sales process in one joint user interface.

Mobile and connected: the work of the media consultant 2.0

Publishers can increase their advertising revenues by simplifying the work of the media consultant with digital solutions, and thus optimize their advertising business processes.
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Finding treasure in a sea of data: how publishing houses are using big data to retain readers

Publishers know what readers are interested in. If they harness the potential of big data by using new technologies, they will improve customer retention and increase revenues.
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Stephan Puls - Geschäftsfeldleiter Media bei LHIND

“Cutting costs through more efficient processes”

Every day, Stephan Puls works with media companies to optimize their processes. In an interview, the process consultant talks about the opportunities in publishing.
Optimum processes at media companies

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