Hotel and shipowners looking to benefit from growing numbers of guests need to do one thing above all: offer their guests outstanding comfort to keep them loyal. Innovative hospitality and convergence solutions are the key.
More than 1 billion people around the world traveled abroad for pleasure in 2016. According to the German Federal Ministry for Economic Affairs and Energy, the number of tourists traveling abroad has risen 40-fold since 1950. The international hotel sector is benefiting from this trend – and so is the cruise industry. Around 17 million people took a vacation on the seas in 2009. By 2019, that number will have risen to more than 25 million.
Hotel and cruise ship operators looking to benefit from this development and succeed in the fiercely competitive market need to constantly find new ways of keeping guests and passengers loyal. Outstanding, modern services are one way of ensuring success. Innovative hospitality and convergence solutions are essential for keeping up with the latest user behavior trends and offering guests exclusive added benefits at all times. No matter where they go – from cruise ships to hotels – travelers want to surf the web, use their apps, watch movies and write e-mails, preferably using their own devices.
Growing numbers of guests are a challenge for IT infrastructure
The growing number of guests and their changing needs are a challenge for existing hotel and ship infrastructures. One reason for this is because it is necessary to ensure the availability of safety- and process-relevant systems while also providing services for guests. What is more, hotels and cruise ships need to constantly modernize their IT infrastructure to ensure its constant availability, among other reasons.
As a result, Lufthansa Industry Solutions has developed a network structure especially for the hospitality sector and the cruise industry that combines Wi-Fi and LAN capabilities, telephone systems, closed-circuit security cameras (CCTV), room automation, and lighting and air conditioning controls, as well as digital signage and location-based services. Integrating all applications into the network structure – including those provided by third parties –makes it easier for companies to centrally monitor and manage them. For example, system outages can be identified before guests return to their rooms or by directly forwarding information on digital door signs, such as “Please make up room,” to facility management.