UX and UI design: focus on user needs

Intuitive user interfaces make it easy for users to interact with software. They ensure greater efficiency within companies and save time and money in day-to-day operations. Lufthansa Industry Solutions provides a wide range of digital services and offerings – always with a focus on users.

Every day, a company’s customers and employees come into contact with digital services ranging from IoT applications in an industrial environment to intranet offerings and smartphone apps. User interfaces should be user-friendly and intuitive, plus they need to feature responsive design. The UX/UI design team from Lufthansa Industry Solutions employs an integrated process to develop user interfaces that are capable of keeping this very promise.

UX and UI are crucial to success

Smart UX and UI benefit businesses in a number of ways. When it comes to user interface, a simplified layout, improved ergonomics and a clear navigational structure ensure effective and fast usability, easy-to-understand information and stronger prioritization of content. The result? Users pick up on functions and content intuitively, without effort. For companies, that means more satisfied and more efficient employees, as well as significant time and cost savings.

Good UX and UI design has potential applications in many areas, such as in sales and administrative processes in the transport sector. Employed here, intelligent user interfaces can help locate objects in real time, identify their movement patterns, optimize their use and prevent losses.

On in-house platforms, appropriate user interfaces support the improved exchange of information and increase communication among colleagues. Appealing features – such as high-contrast colors, navigation icons and the integration of videos and the latest social media posts, as well as clear calls for interaction – create a sense of vitality and dynamism on websites and encourage employee engagement. Other positive effects include higher traffic and better networking opportunities on informational channels thanks to more interesting content.

On the consumer side – in applications such as infotainment interfaces in hotels or on cruise ships – smart user experience design that takes all aspects into account helps encourage customer loyalty, thereby increasing sales. Thanks to specially designed applications, users can enjoy entertainment content on their own devices in high quality and take advantage of the services offered by the hotel or cruise ship. These added services create positive customer experiences that strengthen brand loyalty and customer satisfaction.

Comprehensive industry expertise and agile project management

Lufthansa Industry Solutions and its qualified, experienced team provide companies with an integrated, all-encompassing approach to developing UX and UI design concepts for a wide range of software solutions. Its staff of UX designers work closely with front- and back-end developers to ensure optimum synergy between design and technology. The finished products are subject to a proven quality assurance process during which the development and design team carefully check whether the software meets the desired requirements.

Thanks to their experience working with major corporations as well as small and medium-sized enterprises from sectors such as the automotive, transport, logistics and tourism industries, the company’s consultants know their customers’ needs. Businesses from the logistics sector, for example, often face the challenge of developing software for effective space utilization. Lufthansa Industry Solutions’ expertise from previous projects enables it to provide companies with comprehensive support.

Strict security measures, such as the thorough encryption of data, guarantee the protection of confidential information, while modern project management methods, such as an extended scrum model and design thinking, allow Lufthansa Industry Solutions to guarantee an agile workflow in projects and fast response times. The UX design teams have already gained experience working with each other in a number of projects and can start working right away without much preparation.

Prototypes for an efficient development process

To create functional, intuitive and easy-to-use interfaces, the wants and needs of users are Lufthansa Industry Solutions’ top priority when designing UX and UI. In some countries, for example, logistics companies require applications that ensure good visibility of tablet screens even in bright, direct sunlight so that staff can optimally manage the loading of goods outdoors. Clearly structured software in particular helps automakers and their partner workshops reorganize workflows and manage individual repair orders.

The first step in ensuring that design meets such needs is detailed user research through human-centered design that involves users in all phases of the development processes and helps developers gain insights into their behavior while understanding the users’ perspective. To do so, the UX and UI designers from Lufthansa Industry Solutions define focus groups and conduct surveys. Their goal is to gain information as to the conditions under which users use the application, such as lighting, or whether staff use mobile devices in the workplace. Information on age, gender and visual preferences are also relevant. Users interested in design or working in design-related professions, for example, tend to value a more aesthetically pleasing user interface, whereas a mechanical engineer may place a greater focus on practical aspects.

Based on the insights gained during analysis, the team drafts a UX concept using tools such as card sorting to develop information architecture and scribbles to record initial ideas. After that, the designers and developers use a mock-up to visualize and define elements such as colors, fonts and font sizes for the application. Usually the last step in the process, a clickable mock-up, or click dummy, is the most sophisticated and complex prototype. The developers use this programmed, semi-functional demonstration of the website or application to test key workflows, processes and scenarios.

These tools allow designers and developers to test the behavior and reactions of users and adapt their concept accordingly. The insights gained during the tests are incorporated into the next round of design planning, allowing developers to create a finished product step by step. Regular communication and exchange with customers is essential to the overall process. This feedback allows Lufthansa Industry Solutions to continuously improve the product. Once the final usability test has been successfully completed, the project is handed over to the designate programming team.

The client benefits

Costa aims to surprise its guests time and time again to make every voyage a special one. The solution from Lufthansa Industry Solutions helps the company keep this key promise.

The innovative high-performing IT infrastructure and the innovative Velimo portal enhance the travel experience on board. It allows the company to provide cruise ship passengers on the Costa Diadema with a unique platform for guest communication.

Thanks to Velimo, the Costa Diadema now not only has a cutting-edge infotainment solution, but is also well equipped for the future. Costa can adjust its offer to fit market demands when the fast-moving technology and the sophisticated needs of cruise ship passengers evolve.

Lufthansa Industry Solutions provides IT infrastructure, guest applications and support, giving Costa a ready-to-go, high-performance solution from a single source.

Wireframes help to illustrate the position and size of the various elements of the interface, such as text and images, and to check whether users will be able to understand the structure.

After that, the designers and developers use a mock-up to visualize and define elements such as colors, fonts and font sizes for the application. Usually the last step in the process, a clickable mock-up, or click dummy, is the most sophisticated and complex prototype. The developers use this programmed, semi-functional demonstration of the website or application to test key workflows, processes and scenarios.

These tools allow designers and developers to test the behavior and reactions of users and adapt their concept accordingly. The insights gained during the tests are incorporated into the next round of design planning, allowing developers to create a finished product step by step. Regular communication and exchange with customers is essential to the overall process. This feedback allows Lufthansa Industry Solutions to continuously improve the product. Once the final usability test has been successfully completed, the project is handed over to the designate programming team.

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