Navigate on Cruise Customer Sentiments

What do cruise customers think about cruising?

In these uncertain times, how do travelers feel about cruising?

Any Manager in the cruise line industry might be constantly wondering about the question above when planning for cruises to start sailing back again. After all, we’ll experience a change in the quality of traveling and the more we prepare for it, the better we’ll adapt to our customer’s needs.

This is why our Data Scientists from Lufthansa Industry Solutions dove deep into the most trending tweets within the cruise line industry and deduced the conclusions below.

        Based on 1,928,470 tweets from cruise customer sentiments, the main results are:

                Cruisers’ negative sentiments continuously decreased and reached its lowest value of 15.5% since the end of March 2020.
On average, the negative tweets on any specific cruise line increased by 269%.
Safety & preventive measures are viewed positively by the majority of cruisers, including air filtering, sanitizing, and social distancing.