Usage of tracking tools

Notes on tracking/remarketing tools used

Lufthansa Industry Solutions uses remarketing services to display advertising on third-party websites after you avail of services on our website. We as well as third-party providers use cookies to share information and to optimize and display rotating advertisements based on your earlier visits to our website.



LHIND uses Google Analytics, a web analytics service from Google Inc. (“Google”). Google Analytics uses so-called “cookies”, These are text files that are saved on your computer and enable your website usage to be analyzed. Information on website usage generated through cookies is normally transmitted to and stored on a Google server.

We use the “Enable IP anonymization” feature on this website. Within Member States of the European Union and other contracting states of the Treaty on the European Economic Area, Google will truncate your IP address first. Only in special cases will the full IP address be transmitted to a Google server in the United States and truncated there. On behalf of the website operator, Google uses this information to evaluate your use of the website, compile reports on website activity and provide the website operator other services associated with the use of the website and the Internet. Google will not combine the IP address sent by your browser as part of Google Analytics with any other data.

You may disable the use of cookies through appropriate settings in your browser; however, please note that if you do so, you may not be able to fully use all features on this website. You can also prevent Google from collecting and using the data generated through cookies related to your use of the website (including your IP address) by downloading and installing the browser plug-in available at

You can disable the collection of your data by Google Analytics by clicking on the following link. This sets an opt-out cookie which prevents your data from being collected on future visits to this website: disable Google Analytics

We have concluded a contract for commissioned data-processing with Google (headquartered in Ireland) and we comply fully with the strict guidelines of the German data protection authorities in our use of Google Analytics.

Google Adwords

Our website uses Google conversion tracking. If you access our website through a Google ad, Google Adwords places a cookie on your computer. This conversion cookie is placed when a user clicks on a Google ad. These cookies become inoperative after 30 days and cannot be used for personal identification. If the user visits certain pages on our website and the cookie is still operative, we and Google can recognize that the user clicked on an advertisement and was forwarded to this page. A cookie is sent only to the Google Adwords customer, in this case LHIND. The cookie is not sent to other customers. Thus cookies cannot be tracked through the websites of other Adwords customers. Information collected via conversion cookies is used to generate conversion statistics for AdWords customers who opt for conversion tracking. Customers can find out how many users clicked on their ad and were taken to a page containing a conversion tracking tag. Information that allows users to be personally identified is not provided, though.

You can disable Google Analytics for personalized advertising on the web or in Google Search, and customize the display of advertisements on the Google network by configuring display settings at:

Information on how user data is handled in Google Analytics can be found in Google's data privacy statement at:

Google Analytics Remarketing

Our websites use Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. This service is provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This function allows target advertising groups created through Google Analytics Remarketing to be linked with the cross-device functions of Google AdWords and Google DoubleClick. This way, interest-based, personalized advertising messages based on your previous internet usage on one end device (e.g. your smartphone) can be displayed on another of your end devices (e.g. a tablet or PC).

If you have consented to this function, Google will link your internet browser history and browser app history with your Google account. This allows the same personalized advertising messages to be displayed on each end device on which you log into your Google account.

To facilitate this function, Google Analytics records users’ Google-authenticated IDs and links them temporarily to our Google Analytics data in order to define and create target groups for cross-device advertising.

You can permanently opt out of cross-device remarketing/targeting by deactivating personalized advertising in your Google account; to do so, simply click on the following link:

Data is collated in your Google Account solely on the basis of your consent, which you can give to or revoke from Google (Article 6 (1) (a) GDPR). If data is gathered but not collated in your Google account (e.g. because you do not possess a Google account or have objected to the collation of the data), data is gathered on the basis of Article 6 (1) (f) GDPR. The legitimate interest arises from the fact that the operator of the website has an interest in the anonymous analysis of visitors to the website for advertising purposes.

Further information and the terms and conditions of data protection can be found in Google’s Privacy and Terms at:


LHIND uses Matomo, open source software for statistically evaluating visitor accesses. Matomo uses “cookies”, which are text files placed on your computer to help analyze your website usage. Information about your use of our Internet offering generated via a cookie is stored on our server in Germany. You may disable cookies through appropriate settings in your browser; however, please note that if you do so, you may not be able to fully use all features on this website.

More information on this and how to configure cookies can be found under “Use of cookies”.


LHIND uses Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Lufthansa Industry Solutions Facebook site

For further details, please klick here.

LinkedIn Pixel

LHIND uses features from the LinkedIn network. The provider is LinkedIn Corporation.

Each time you visit any of our pages having a LinkedIn function embedded in it, a connection is made to LinkedIn servers. LinkedIn is informed that you have visited our website, and your IP address is also supplied. If you click the “Recommend” button on LinkedIn and are logged in to LinkedIn, LinkedIn can associate your visit to our website with your user account and attribute it to you. Please note that we, as the provider of these pages, have no knowledge of the contents of the data sent to or used by LinkedIn.

More information can be found in LinkedIn's data privacy statement at