We have concluded a contract for commissioned data-processing with Google (headquartered in Ireland) and we comply fully with the strict guidelines of the German data protection authorities in our use of Google Analytics.
Our website uses Google conversion tracking. If you access our website through a Google ad, Google Adwords places a cookie on your computer. This conversion cookie is placed when a user clicks on a Google ad. These cookies become inoperative after 30 days and cannot be used for personal identification. If the user visits certain pages on our website and the cookie is still operative, we and Google can recognize that the user clicked on an advertisement and was forwarded to this page. A cookie is sent only to the Google Adwords customer, in this case LHIND. The cookie is not sent to other customers. Thus cookies cannot be tracked through the websites of other Adwords customers. Information collected via conversion cookies is used to generate conversion statistics for AdWords customers who opt for conversion tracking. Customers can find out how many users clicked on their ad and were taken to a page containing a conversion tracking tag. Information that allows users to be personally identified is not provided, though.
You can disable Google Analytics for personalized advertising on the web or in Google Search, and customize the display of advertisements on the Google network by configuring display settings at: https://adssettings.google.com/anonymous
Information on how user data is handled in Google Analytics can be found in Google's data privacy statement at: https://policies.google.com/privacy
Google Analytics Remarketing
Our websites use Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. This service is provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This function allows target advertising groups created through Google Analytics Remarketing to be linked with the cross-device functions of Google AdWords and Google DoubleClick. This way, interest-based, personalized advertising messages based on your previous internet usage on one end device (e.g. your smartphone) can be displayed on another of your end devices (e.g. a tablet or PC).
If you have consented to this function, Google will link your internet browser history and browser app history with your Google account. This allows the same personalized advertising messages to be displayed on each end device on which you log into your Google account.
To facilitate this function, Google Analytics records users’ Google-authenticated IDs and links them temporarily to our Google Analytics data in order to define and create target groups for cross-device advertising.
You can permanently opt out of cross-device remarketing/targeting by deactivating personalized advertising in your Google account; to do so, simply click on the following link: https://www.google.com/settings/ads/onweb/
Data is collated in your Google Account solely on the basis of your consent, which you can give to or revoke from Google (Article 6 (1) (a) GDPR). If data is gathered but not collated in your Google account (e.g. because you do not possess a Google account or have objected to the collation of the data), data is gathered on the basis of Article 6 (1) (f) GDPR. The legitimate interest arises from the fact that the operator of the website has an interest in the anonymous analysis of visitors to the website for advertising purposes.
Further information and the terms and conditions of data protection can be found in Google’s Privacy and Terms at: http://www.google.com/policies/technologies/ads/.
LHIND uses Matomo, open source software for statistically evaluating visitor accesses. Matomo uses “cookies”, which are text files placed on your computer to help analyze your website usage. Information about your use of our Internet offering generated via a cookie is stored on our server in Germany. You may disable cookies through appropriate settings in your browser; however, please note that if you do so, you may not be able to fully use all features on this website.